10 Best Sustainable Brands Like Reformation for Eco-Conscious Shoppers

For many shoppers looking to support sustainable fashion, Reformation has become a household name. Known for blending high-quality, eco-conscious designs with a touch of luxury, Reformation has inspired a new wave of fashion brands prioritizing ethical production and sustainable materials. However, for those seeking variety, inclusivity, or a different price range, numerous other brands also offer eco-friendly, stylish collections that respect the planet. Here’s a guide to the top 10 sustainable brands like Reformation, each making a meaningful impact on sustainable fashion while catering to diverse tastes and budgets.

Why Look for Brands Like Reformation?

While Reformation is a leader in sustainable style, customers may want options that offer different aesthetics, pricing, or specific focuses—such as organic denim, activewear, or ethical luxury. With various eco-conscious brands embracing transparency and ethical production, finding high-quality, sustainable options has never been easier.

10 Sustainable Fashion Brands Similar to Reformation

1. Everlane: Ethical Essentials for Every Day

Sustainable Focus: Everlane built its reputation on “radical transparency,” sharing details about material sourcing, labor practices, and even the cost breakdown of each item. The brand prioritizes sustainable materials, such as organic cotton, recycled polyester, and Tencel, all manufactured in vetted, ethical factories.

Product Style: With a minimalist, timeless style, Everlane’s range includes essentials like jeans, T-shirts, outerwear, and accessories—perfect for a polished, versatile wardrobe.

Why It’s Similar: Everlane’s commitment to transparency and clean design echoes Reformation’s values, making it an ideal choice for eco-conscious shoppers seeking high-quality basics with an ethical edge.

2. Amour Vert: Romantic, Eco-Friendly Fashion

Sustainable Focus: Meaning “Green Love” in French, Amour Vert emphasizes sustainability by producing clothing in limited batches and using natural, biodegradable fibers. For each T-shirt purchased, they plant a tree, helping offset environmental impact.

Product Style: Known for soft, feminine pieces, Amour Vert designs blouses, dresses, and knitwear that are chic and comfortable, ideal for work or weekend wear.

Why It’s Similar: Amour Vert’s approach to sustainability and love for soft, timeless styles make it a wonderful alternative to Reformation, especially if you enjoy romantic, easygoing fashion.

3. Patagonia: Pioneering Sustainable Outdoor Apparel

Sustainable Focus: Patagonia is a pioneer in sustainable fashion, investing in recycled materials, fair labor practices, and environmental activism. The brand is renowned for its commitment to environmental protection, even pledging profits to environmental causes.

Product Style: Patagonia is best known for its durable outdoor wear, including fleeces, outerwear, and activewear, ideal for those who lead an active lifestyle.

Why It’s Similar: While Reformation specializes in urban style, Patagonia’s outdoor focus and dedication to the environment resonate with eco-conscious shoppers who value sustainability and quality.

4. Stella McCartney: High-End, Ethical Luxury

Sustainable Focus: Stella McCartney has long been a leader in sustainable luxury, using materials like vegetarian leather and organic cotton. Her commitment to sustainability is integral to the brand, with each collection blending elegance and environmental mindfulness.

Product Style: Known for bold prints and innovative designs, Stella McCartney’s collections offer a luxurious alternative for those who prioritize style and ethics in equal measure.

Why It’s Similar: Stella McCartney’s commitment to eco-conscious design makes it a luxurious, ethical choice for those seeking Reformation’s level of chic with a touch of designer flair.

5. People Tree: Boho Fair Trade Fashion

Sustainable Focus: As a pioneer in Fair Trade fashion, People Tree has long championed ethical, sustainable production, ensuring fair wages and safe working conditions for their artisans.

Product Style: People Tree’s style is relaxed and bohemian, with a focus on casual dresses, skirts, and soft knitwear. Their collections reflect a mix of comfort and elegance, making them versatile for both everyday and special occasions.

Why It’s Similar: Both brands share a commitment to ethical production and sustainability, but People Tree’s emphasis on Fair Trade offers a unique socially conscious touch.

6. Christy Dawn: Farm-to-Closet Vintage Charm

Sustainable Focus: Christy Dawn is committed to low-waste production, creating limited collections from deadstock fabrics and investing in regenerative agriculture. They focus on minimizing waste and fostering healthy, sustainable farming practices.

Product Style: Christy Dawn’s aesthetic leans towards vintage-inspired, earthy tones and delicate patterns, making their pieces stand out as unique and thoughtfully made.

Why It’s Similar: Like Reformation, Christy Dawn emphasizes exclusive, small-batch fashion with an eco-friendly approach, making it a great choice for anyone who loves unique, timeless pieces.

7. Alternative Apparel: Casual and Eco-Friendly Basics

Sustainable Focus: Alternative Apparel is a staple for sustainable casualwear, using eco-friendly fabrics, low-impact dyes, and eco-conscious packaging. The brand has built a reputation for creating cozy, versatile essentials that don’t compromise on ethics.

Product Style: This brand’s casual pieces, like hoodies, T-shirts, and loungewear, are ideal for creating a laid-back, effortless look.

Why It’s Similar: While slightly more casual, Alternative Apparel’s dedication to sustainability and stylish basics make it a comfortable, everyday choice for eco-conscious shoppers.

8. Sézane: Parisian Style with a Sustainable Twist

Sustainable Focus: French brand Sézane embraces slow fashion, using eco-friendly materials and reducing waste through conscious design practices. Their commitment includes giving back, with a portion of sales going to educational initiatives.

Product Style: With a French-inspired aesthetic, Sézane offers romantic, refined pieces like blouses, dresses, and knitwear that bring an effortless elegance to everyday style.

Why It’s Similar: If you love Reformation’s sophisticated yet relaxed vibe, Sézane’s Parisian chic is the perfect match, offering both style and sustainability.

9. Outerknown: Sustainable Fashion with a Beachy Vibe

Sustainable Focus: Outerknown is dedicated to sustainable sourcing and ethical labor practices, utilizing recycled and organic materials. They are committed to long-lasting design, creating pieces that endure both style changes and environmental impact.

Product Style: Known for its relaxed, beachy aesthetic, Outerknown offers essentials like denim, outerwear, and swimwear—ideal for a casual, coastal-inspired look.

Why It’s Similar: Outerknown’s commitment to eco-friendly design aligns with Reformation’s values, while offering a fresh, casual look that’s perfect for warmer climates.

10. Kotn: Elevated Basics with a Conscience

Sustainable Focus: Kotn is committed to creating durable, organic cotton basics that support farmers and artisans in Egypt. Their approach to ethical production extends from field to factory, with a mission to reduce poverty and provide fair wages.

Product Style: Kotn specializes in high-quality basics like T-shirts, hoodies, and sweatshirts—ideal for those who value minimalist, practical fashion.

Why It’s Similar: Like Reformation, Kotn champions sustainability and ethical production but focuses more on staple items. Kotn’s basics are timeless, comfortable, and kind to the planet.

Conclusion: Finding the Right Sustainable Brand for You

Choosing sustainable fashion means selecting brands that align with your values, aesthetics, and lifestyle. Each of these brands—like Everlane, Amour Vert, and Patagonia—offers a unique approach to sustainable fashion, allowing you to build a wardrobe that reflects both your style and your commitment to a healthier planet.

By supporting these brands, you contribute to a movement that values ethical production, environmental care, and mindful consumption—transforming fashion into a force for good.